Price elasticity measures how demand changes with price; it gauges a firm's pricing power. Investors should examine firms' price elasticity to decide if a product has sustainable profit potential.

Sudden demand surges or supply chains snarls will drive prices up quickly. Businesses face two issues when this happens, First, when a price rises sharply, how long will it take for increased supply ...

CHICAGO, April 11 (Reuters) - Major U.S. airlines are expected to reiterate the strength of travel demand when earnings season gets underway later this week. But with rising interest rates, high ...