E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

“Roblox” faced a wave of new lawsuits this week that allege the popular gaming platform hasn’t done enough to safeguard kids from pedophiles and sexual content. One of the latest complaints, filed in ...

Roblox (NYSE: RBLX) soared 595% from its 2022 lows, firmly establishing itself as a top-performing stock. Previously, we identified a bullish nesting structure originating from the $21.65 low. Now, ...

A coalition of parents and lawyers is preparing an onslaught of lawsuits against child gaming platform Roblox, following the filing of a federal case accusing the site of failing to protect children ...