Viral Roblox dress-up game Dress to Impress first hit my radar a few months ago via TikTok algorithm. Several gameplay videos showed off what looked like an ‘00s-era Bratz game: big-lipped, big ...

With a Charli XCX collab and more luxury fashion brands intrigued, Dress Tto Impress is moving beyond dress-up game to become a community hub and serious fashion player.

Originally released in 2023, Dress to Impress is a competitive dress-up game hosted on the gaming platform Roblox.