Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Opinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

The “Fast-Track” company profiles provide insight on why some companies on the Printing Impressions annual list of the largest printing companies in the U.S. and Canada have performed so well. We ...

Sole Founder/CEO of PostcardMania. Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. Like many others, you may believe that direct mail is an antiquated ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Direct marketing has long been a staple of a business’ marketing ...