July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

DirectMail2.0, LLC, a pioneer in omnichannel direct mail marketing, today announced the public beta release of the world's first artificial intelligence tool built exclusively for direct mail ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end. Why? You never know when the prospect will be ready to say yes, ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Gunderson Direct has become a leader in direct mail marketing after over two decades. Its rebranding to Gundir marks a significant milestone and future vision ...

SAINT CLOUD, Minn.--(BUSINESS WIRE)--Nahan, a full-service, direct marketing and print solutions provider, announced today it has acquired the mail division assets of Intellus Marketing. The purchase ...