Leizel Laron, UI/UX designer at ExaWeb Corporation, a Philippine-based digital marketing agency, told CMSWire that UX designers create personas, that represent different types of product users ...

UI, UX represent the combined effort of designing the visual and functional aspects of a digital product to create an engaging experience.

Budden said Phase’s product is much easier for a UI/UX designer to use than other tools like Adobe After Effects or Figma. “The key differentiator to Figma is the completeness of the prototype.