Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

In this special guest feature, Nick Hedges, President and CEO at Velocify, discusses the importance of prescriptive analytics and utilizing data effectively, particularly for B2B sales. Nick is a 15 ...

A newly-commissioned study of 34 graduate school decision programs in the United States rated those at Duke University, Harvard University, and Stanford University the leading prescriptive programs in ...

LONDON & NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--CRU, a global provider of business intelligence and consulting services for the global metals, mining and fertilizer industries, is using ...