Today, technology businesses are using prescriptive and predictive analytics to inform business and marketing decisions in real time, and even automate future decision making.

Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

While descriptive analytics is the foundational form of data analytics, there are three other key types that are used in many organizations today: diagnostic, predictive, and prescriptive.

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

Prescriptive analytics to course-correct A lot of people are familiar with the notion of predictive analytics. Aided by machine learning and artificial intelligence technology, organizations can use ...

The first rule of prescriptive analytics is that you do not talk about prescriptive analytics—not before you've paid your dues in descriptive, diagnostic, and predictive analytics.

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

“In general, if you aren’t talking about predictive analytics, you’re talking about descriptive or prescriptive analytics,” said Jerod Johnson, Senior Technology Evangelist, CData.

Based on type, the market can be categorized into predictive analytics, prescriptive analytics, and descriptive analytics. Out of these, the prescriptive analytics segment is expected to register ...

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...