Today, technology businesses are using prescriptive and predictive analytics to inform business and marketing decisions in real time, and even automate future decision making.

While descriptive analytics is the foundational form of data analytics, there are three other key types that are used in many organizations today: diagnostic, predictive, and prescriptive.

It's tough to build a modern successful business without good analytics, and prescriptive analytics is the linchpin that makes all the other models and analyses worth it.

Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.

Predictive analytics uses the same type of data, and sometimes the descriptive outcomes, to predict what will happen given the current circumstances.

Through predictive alerts and prescriptive analytics, companies will be able to implement preventive asset strategies to avoid unplanned downtime for their most critical assets while also deciding ...

Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...