Understanding the difference between descriptive, predictive, and prescriptive analytics can set you on the right path to finding a viable and productive solution for your business—but beware of ...

Today, technology businesses are using prescriptive and predictive analytics to inform business and marketing decisions in real time, and even automate future decision making.

With growing demand for more sophisticated, forward-looking solutions, vendors are taking basic descriptive analytics to the next level with predictive and prescriptive solutions. But where do ...

There are four major types of data analytics that organizations turn to: descriptive, diagnostic, predictive and prescriptive. Descriptive Analytics: Answers the question, "What happened?" ...

Descriptive analytics refers to a process whereby historical data is interpreted to understand changes in business operations.

Add to descriptive analytics, predictive analytics and prescriptive analytics, a fourth category, automated analytics, writes CIO Journal Columnist Thomas H. Davenport. While systems that take ...

When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive analytics and predictive analytics.