Predictive: A Data-driven organization goes through a maturity ladder in its analytics journey. It is important to know which type of analytics will help in what form.

Prescriptive analytics makes use of machine learning to help businesses decide a course of action, based on a computer program’s predictions.

Understanding the difference between descriptive, predictive, and prescriptive analytics can set you on the right path to finding a viable and productive solution for your business—but beware of ...

As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, to using data and analytics to ...

Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of marketing analytics.

The purpose of this descriptive study was to examine teacher and student behavior in high school classrooms that included at least one student identified with challenging behavior. Across two school ...