A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

Use Roblox SpongeBob Simulator codes to grab all the freebies and make your mission of saving Bikini Bottom a breeze!

From February 2-19, the cross-game metaverse quest will be live on Paramount and Gamefam's newly released SpongeBob Simulator for Roblox's 70 million daily active users.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

Dive Insight: The NFL is leveraging popular characters and young consumer interest around Roblox to hype up Super Bowl LVIII and its family-friendly simulcast on Nickelodeon. Advertising inventory for ...