The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...
Salesforce Inc. has introduced a collection of new tools designed to support customers’ artificial intelligence initiatives. The first set of features, which debuted today, will help organizations ...
One year ago, Salesforce announced Customer 360, a customer data platform that aims to integrate customer information from all of an organization's siloed data sources. Now, Salesforce is rolling out ...
Salesforce introduced its AI layer, dubbed Einstein, in 2016. More recently, at the Salesforce World Tour event in NYC in May, all the company talked about was generative AI and Data Cloud, its ...
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