Building lasting Web3 communities is a struggle for most projects. Old-school promotional campaigns burn through budgets without ...

Corporate strategy historically comes from the top: business leaders nodding along to boardroom presentations and setting direction based on high-level forecasts, industry trends and a touch of gut ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in ...

Privacy regulations and AI are transforming the rules of marketing. Alex Davies of Jellyfish explains why brands need to do more than just compliance to stay ahead ...

The global nonprofit WITNESS seeks to address one of the biggest data gaps in the digital verification landscape: the ...

Experts said Trump’s memo to revamp the government’s data collection system could lead to the Trump administration ...