A handy branding by-product was the fact that this color-coded system made D'Addario strings instantly recognizable. “That was one of the things that distinguished our strings.

The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals ...

Well, D’Addario came up with an ingenious ploy: "I came up with a system of colour-coding the ball end on the string a different colour, then coiling those together in one corrosion-resistant ...

The world’s largest maker of musical instrument strings, D’Addario & Company, unveiled its latest innovation—the NYXL electric guitar string—with a tour of its new factory in Farmingdale ...

As D’Addario celebrates its 50-year anniversary, we speak to its current chairman about the company’s roots, breakthroughs and next moves, and learn how the family has been making strings for ...

NAMM 2013 PRESS RELEASE: ANAHEIM, Calif.-January 24, 2013-NAMM Booth #4834 - D'Addario, the world's largest manufacturer of guitar strings and other musical instrument accessories, introduces new XL ...