Well, D’Addario came up with an ingenious ploy: "I came up with a system of colour-coding the ball end on the string a different colour, then coiling those together in one corrosion-resistant ...

The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals ...

They say you learn a new thing every day. So here’s yours for today: have you ever wondered why guitar strings are colour-coded? Not really? Anyway, in a recent interview with Billboard, D’ Addario ...

Once a week, executives of D’Addario & Company, a maker of strings and drumsticks for the world's top musicians, gather at the company’s headquarters about 64 kilometers east of New York to ...

As companies all over the U.S. seek ways to cope with Trump's trade war, D'Addario & Co. executives are setting up a free trade zone and rerouting shipments to avoid tariffs.