AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

The three customer-type comparison reveals that the COCB of best and typical customers has a positive influence on all three aspects of sales performance while the COCB of worst customers has a ...

Customer segmentation, the practice of dividing a market into distinct groups with common needs, behaviors, or characteristics, has long been the cornerstone of successful marketing strategies.

"With SAS we can, for example, use our data for customer segmentation, allowing us to break down our business by customer segment and enabling greater focus in terms of store management and ...