Each Roblox toy you buy comes with a one-time use code, that can be used to customize your Roblox Avatar. Toys are available through all the major e-commerce sites and even in stores. All toys come ...

Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...