It's clear that keeping customers brings tremendous value to the firm. But how much? There are myriad ways to calculate the lifetime value of a customer to the firm. No matter the measure, producing a ...
In wintry New Jersey, there weren't many options for playing baseball when Jack Cust and his two brothers were growing up. So his father, also named Jack, asked his accounting clients for empty spaces ...
Access thousands of our customer behavior online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing ...
Bengaluru-headquartered Wipro Limited on Thursday announced that it has entered into an agreement with SAP SE to deliver 'SAP Enable Now', a custom enablement platform. With this agreement, Wipro can ...
Who would have thought a pop star would be teaching businesses how to behave on social media? Recently, South African radio presenter Stephanie Be, a diehard fan of singer Taylor Swift, made a once-in ...
Innovation with a digital-first approach is highlighted by this retailer blazing a trail for livestreaming in the beauty industry and beyond. Douglas is an international success story selling a wide ...