It's clear that keeping customers brings tremendous value to the firm. But how much? There are myriad ways to calculate the lifetime value of a customer to the firm. No matter the measure, producing a ...

Bengaluru-headquartered Wipro Limited on Thursday announced that it has entered into an agreement with SAP SE to deliver 'SAP Enable Now', a custom enablement platform. With this agreement, Wipro can ...

Access thousands of our customer behavior online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing ...

Innovation with a digital-first approach is highlighted by this retailer blazing a trail for livestreaming in the beauty industry and beyond. Douglas is an international success story selling a wide ...

Imposing large tariffs on U.S. allies in the United States-Mexico-Canada Agreement could be a boon for China. Various software tools can help automate risk management and GRC processes. Here's a look ...