One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, ...

Roblox users create virtual goods, avatars, and game content on the platform using their original concepts. This qualifies as UGC (User Generated Content).

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