How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

When it comes to tracking your website visitors, nothing beats Google Analytics. Here's how to add Google Analytics to WordPress.

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Learn how to configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us ...

One solution that has been receiving significant attention is to transform third-party cookies into first-party data with the help of the new GA4 server-side tracking.