Roblox has partnered with established advertising platforms such as Google (NASDAQ: GOOGL) Ad Manager, DoubleVerify (NYSE: DV), IAS, and Nielsen to integrate advertising solutions into its ecosystem.

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform. This initiative is expected to make ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.