With Warner Music Group and Gamefam, Roblox players can meet virtual Cher, play games and score limited avatar merch inspired by Cher’s iconic looks.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox is also launching an initiative that works the other way around. Through the company’s new Approved Merchandiser Program, you’ll be able to buy physical goods in the real world that ...