Meta and Ignite Visibility present a new conversion API gateway solution In this free webinar, you'll learn how CAPI can collect the data you need to maximize your ad performance.

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

(It’s worth pointing out that the Conversion API is a different product than Facebook’s conversion lift studies tool, which measures the incrementality of Facebook ads, and was recently the source of ...

Facebook Offline Conversions API, Defined What exactly is an application programming interface — or API? It’s a type of software that tracks the moves consumers make.