Facebook Offline Conversions API, Defined What exactly is an application programming interface — or API? It’s a type of software that tracks the moves consumers make.

LinkedIn’s 16-page Conversions API Playbook covers all of this, along with detailed instructions on how to implement the API, objective-specific explainers, and more.

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...

Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape.

The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag ...