There's no question that investing in data systems and infrastructure can make organizations more competitive and allow for new, exciting innovations. This makes every company a data company. But ...

The benefits of big data-driven continuous healthcare might be most profound for communities that are under-served today by the traditional apparatus of the medical care system.

The guide provides examples of brands already using dynamic offers to win their verticals, and practical, how-to advice for brands who are ready to make this jump.