This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

The authors propose and empirically evaluate a new hybrid estimation approach that integrates choice-based conjoint with repeated purchase data for a dense consumer panel, and they show that it ...