Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

Ava Max had a launch party for her album 'Heaven & Hell' in kids' game Roblox, and the whole event was a pure chaotic fever dream.

Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place.

Ava Max is holding an album launch party in an unexpected place: the virtual realm of Roblox. The pop star will be part of what’s described as “a first-of-its-kind immersive album launch party ...