Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

An official game on the larger Roblox platform is arriving in collaboration with one of Netflix's biggest series, creating an ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...