WHEN it comes to using social media, one of the most important things a business can do is focus on building a database of potential clients. Regardless of what social networks come and go, the best ...

Tracking client information is important since it becomes the basis of the marketing plan. Unfortunately, many firms don’t monitor the source of their new business and miss out on marketing ...

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Q: Our agency specializes in high-end cruises and resorts. We maintain a database of past clients with all their contact information and preferences. A data broker has approached us and has offered to ...