Trace eyeblink conditioning is a popular technique designed to explore the neural mechanisms that underpin motor learning in ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

The present paper examines the implications of recent developments in classical conditioning for consumer research. It discusses the finding that the conditioned response need not resemble the ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

Ever heard the term "Pavlov’s dogs" thrown around? It’s shorthand for how we humans (and dogs) can be trained to respond to certain cues. Ivan Pavlov, a Russian physiologist, stumbled upon this ...