Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Fans can score free Chipotle via the brand's interactive Halloween experience in the metaverse and get a CA$7 entrée with a digital-only promo code from 5 pm to close local time on October 31 NEWPORT ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

ROBLOX has been down for hours now and Chipotle has been fingered as the culprit – albeit indirectly. The restaurant announced that it would be giving away free burritos in real life to the players ...

Mexican restaurant chain Chipotle is taking its annual “Boorito” Halloween event into the metaverse opening the first virtual Roblox storefront. Fans of the two-decade old event can still enjoy the ...

(“How do you do, fellow kids?”) One brand that’s managed to tread the knife-edge of establishing a foothold in the metaverse is Chipotle Mexican Grill. Just over one year ago (in October 2021), the ...