Dive Brief: Chipotle Mexican Grill will return to Roblox to launch Chipotle Burrito Builder, according to a press release. The simulation will allow players to roll virtual burritos and earn the brand ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Update 11/1: Roblox has come back online, and its outage had nothing to do with Chipotle. In a blog post, Roblox founder and CEO David Baszucki explained that the multi-day outage was down to "a ...