As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

This wasn't linked to "any specific experiences or partnerships," Roblox explained. The promo offers a total $1 million in free Chipotle burritos to players as part of a Halloween event.

Marketing News & Strategy Chipotle brings Halloween to the Roblox metaverse The restaurant's annual "Boorito" event will have a Roblox element ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox.

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.