Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

Chipotle is capitalizing on the craze around collectible trading cards with a gamified Roblox promotion tied to Cinco de Mayo, according to a press release. Ingredient Quest, which launches within the ...

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos.

Roblox is allowing players to earn free food from Chipotle for a limited time, and all you have to do is work in the virtual burrito kitchen.

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

The fast casual Mexican food chain announced on April 29 it is launching a "new, immersive digital gaming experience" called "Ingredient Quest" in the Burrito Builder experience on Roblox.

Dive Brief: Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the ...

Roblox users will meet an employee inside Chipotle's virtual restaurant in the Burrito Builder experience. Users will get a starter pack of five unique ingredient cards to begin the Ingredient ...

Unfolded premiere in Roblox Chipotle premiered Unfolded on Roblox today at 7 a.m. Pacific time in the virtual Carnitas Cinema within the Chipotle Burrito Builder experience.

Just when you think you've seen it all, Chipotle dropped a national TV ad within Roblox for gamers to see and get food from.