Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

In most Roblox games, your character is, well, just a block. But in Dress to Impress, users play as a highly customizable model, which appeals to the fashion-obsessed.

Robux is the in-game currency that is core to Roblox. Users can purchase various items, accessories, avatar upgrades and developer products and can even access games within the platform’s ecosystem.