Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform’s 55 million daily active users. Sanrio is launching its first Hello Kitty Cafe game, based on the real ...

Roblox has a collection of 20 million games on their platform, meaning endless possibilities for fun. For Sanrio fans, there ...

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox create ...

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game. The virtual "My Hello Kitty Cafe" is designed to bring together ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...