Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

In the Roblox Game My Internet Cafe Tycoon you will manage an internet cafe. Players can buy desks, chairs, PC cases, monitors, mice, and keyboards as well as assemble them.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

If you're a collector or are just enthusiastic about free Roblox UGCs, My Hello Kitty Cafe has a new event where you can obtain a free UGC after completing a few quests.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.