No matter how big your business grows, customers will always crave a personalized touch. This means understanding their needs, communicating with authenticity, and making them feel genuinely seen and ...

Nutshell reports small businesses can successfully implement CRM systems with a user-friendly approach, strategic planning, ...

With Covid-19 wreaking havoc among industries globally, it is more important than ever that businesses continue to understand their loyal customers and know how to attract newcomers. Central to this ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

When successful, a CRM system helps firms efficiently manage contacts and tracks interactions with current and potential clients to improve business development outcomes. Without a proper ...

There has been a fable making the rounds since the 1990s about a group of monkeys. In the fable, five monkeys were placed in a cage, with a batch of bananas hanging from the ceiling (beyond the reach ...

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...