The package includes both equipment and merchandising materials. A c-store can launch the program for as little as $1,080, or up to $1,440 for the all-inclusive package, plus the cost of the pizza.

One of the chain’s most influential extracurriculars is BOOK IT!, a literacy program that has been rewarding children with free pizza for completing reading goals since 1984.

Pizza lovers and bibliophiles rejoice, because Pizza Hut is celebrating its beloved Book It! program in a big way. To mark the 40th anniversary of the reading program, the pizza chain is giving ...

"I'm incredibly proud of what the BOOK IT! program has achieved over the past four decades," Carl Loredo, Pizza Hut U,S, president, said in the press release. "It's inspired more than 70 million ...