Microsoft is looking to bulk up SQL Server in the hopes of winning new customers and has fleshed out plans for the upcoming Datacenter and Parallel Data Warehouse versions of the popular database.

Routinely accused of bloating Windows and Office, Microsoft Corp. has acted more like a skinny teenage boy with enterprise apps like SQL Server: desperate to bulk up.

In that scenario, users often still need to manage — albeit remotely — a full SQL Server database, and usually also buy SQL Server licenses and the underlying hardware.