With a Charli XCX collab and more luxury fashion brands intrigued, Dress Tto Impress is moving beyond dress-up game to become a community hub and serious fashion player.

Since its launch in March, the game has amassed an impressive 9 billion visits, with a huge chunk — around 35 per cent — of players under the age of 13, according to Roblox’s own figures.

Do you want to know what it's like being one of the top creators on Roblox? A special interview gives insights into their story!

Games Survival & Crafting Roblox I played the Roblox hit that's pulled in 10 billion visits and while I'm not sold on it, I can see how it's cultivated a mass following ...

As I closed out of the game, I sat back and wondered what about it had so successfully raked in over 10 billion visits in a matter of months.