How to Train Your Dragon has quickly become a highly sought-after Roblox experience, thanks to the popularity of the animated movie franchise and its new live-action adaptation (both of the same name ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.