The creator of Blue Lock: Rivals thought kids on Roblox might like a football video game with an anime vibe. It sold a few months later for more than US$3mil (RM12.78mil).

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

This game marks the Smurfs' debut on Roblox and comes as part of a broader effort by brand owner Peyo Company to connect with digital-first audiences through engaging and interactive experiences.

The creator of Blue Lock: Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million (R54 million).