US – Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change strategies. The model, called BeSci x AI, is a classification assistant that ...

Behavioural change is one of the ‘holy grails’ for any marketer. Effective strategies for getting consumers to start, stop or change a behaviour are much sought after, and success can be elusive. As ...

The “human dimension” of conservation is increasingly recognised as critical for success. Most conservation research involving people is based not on explicit “theories of change”, but tacit local ...

Objective To systematically map the coach education (CE) component of injury prevention programmes (IPPs) for youth field sports by identifying and synthesising the design, content and facilitation ...