Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Behavioral science is increasingly being applied outside ...

For years, government policymakers encouraged workers to increase their investments in tax-free retirement savings. But they were baffled by how many workers were leaving “free money” on the table by ...

Cognitive science majors study how the mind works. Students learn about cognition through an interdisciplinary curriculum that engages them in critical thinking and problem-solving. Those who are ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

The global COVID-19 pandemic has had a profound and transformative effect on many aspects of life. The crisis has also dramatically highlighted ethical challenges not only as they apply to government ...