Introduced in 1992, the Balanced Scoreboard (BSC) is a strategic management framework that measures a company's performance based on four key perspectives.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my role as the lead of my company's data and analytics team, I've found that the balanced ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

Fifty percent of corporate alliances fail. But you can increase your partnership’s odds of success by applying these techniques.

As a value indicator, the Balanced Scorecard method links business strategy with financial performance. In this case, the traditional metric of financial performance is balanced by three more fluid ...

By adopting the time-tested balanced scorecard to monitor the progress your unique 21st-century startup, you can turn your touch-and-go strategy into a fact-driven, harmonious system.

Nuts and Bolts: Balanced Scorecard has been around long enough that it’s hard to remember how radical the concept was when Robert Kaplan and David Norton first proposed it in a 1992 Harvard Business ...

This study examined the complementarity effects of balanced scorecard (BSC) and activity based costing (ABC) on organizational performance. Survey data were collected from 83 U.S. manufacturing ...