XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute high-performance video campaigns ...

Amazon’s decision to discontinue the OneTag feature starting September 18, 2024, is part of an ongoing effort to streamline its affiliate marketing tools and improve user experience. OneTag was ...

This EC2 instance establishes a secure site-to-site VPN tunnel, using WireGuard, to the Raspberry Pi 5, which serves as thevhybrid node. When the tunnel is established, traffic between the Raspberry ...

AWS is looking to compete with other major players in the space by providing a choice of models from a single API. The new product will allow business customers to create internal capabilities such as ...

Amazon today announced the general availability of Bedrock, its service that offers a choice of generative AI models from Amazon itself and third-party partners through an API. Bedrock, which was ...

Barclays said the acceleration “assumes the bulk of Anthropic training continues on AWS,” noting that the AI start-up currently adds roughly 100 basis points to AWS growth in 2Q25, but that ...

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...