Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

The top five titles that Gen Alpha kids, generally considered to be those ages 12 and under, say they talk most about were ...

Dandy's World is a survival horror experience on the Roblox platform where players must team up with other players to ...

One big trend around gaming platform Roblox is its growing number of music activations, but another is child safety issues.

Gen Alpha thrives on creative expression, so brands can invite them into creative processes, such as within branded Roblox worlds or virtual try-ons in Snapchat, building stronger engagement and ...

Shares of Roblox Corp. surged to a record high on Thursday after the video game maker reported higher user numbers and ...